FAQs
Why Do Some Ad Lab Tests Spend More Than $3 (Beyond Automation Rules)
If you've set up your Ad Lab automation rules properly, then you might find that some tests occasionally spend more than $3. This is common. But ...
Do I Need The Ad Planner With "Super Ad Probability" To Make Good Decisions In My Ad Lab?
The super ad probability calculator is a tool we had designed by a statistician. This isn't something easily recreated... however, you can use average...
My Ads Are Getting Rejected By Facebook
We call attention to this in the course with 3 recommendations: Spend some time checking out Facebook Ad Policy if you believe you're in a more regula...
Why Do My Audience Selections Look Different Than The Course Videos?
The BIG change that impacted it was that Facebook forces "Advantage+ Audiences". So, on the ad set level, select "Switch to Original Audiences" and ev...
Can You Use Super Ads On Instagram When You're Only Testing On The Facebook Feed?
This testing method is, at a deeper level, not testing the ads themselves but the Meta algorithm. We want to get the “algorithm love” from Meta with o...
Why Use Traffic To Test Ads Rather Than Purchases?
The key reason we use this methodology is to have inexpensive ad testing. “Clicks” traffic is far far cheaper than conversion traffic. You’d have to s...
How Do You Know When You Combine The Headline, Creative, And Primary Text It Will Work In Conversion Campaigns?
We’ve found that the most important part of the ad is the creative. The headline and primary text help, but the difference in results that they provid...
Is Unique Outbound Clickthrough Rate A Good Metric For Measuring How Ads Will Perform In The Marketplace?
This methodology has been tested with thousands and thousands of dollars in spend from brands just starting out, to brands spending $6m/yr on ads. We ...
What Do I Do After I Find My Super Ad?
The purpose of the Ad Lab is to scientifically find ads that have a higher probability of performing inside core campaigns for purchases . Once you'v...
Does The Ad Lab Work For Non-Ecommerce Businesses?
While we tailor our examples and language around ecommerce, the Ad Lab Method is an industry-agnostic testing methodology for Facebook Ads. That said,...
Why Is Facebook Putting Almost All Of My Advantage+ Budget Into 1 Ad?
It's totally normal for Facebook to spend a majority of budget on one ad in your Advantage+ campaign. Facebook uses machine learning to pick the ad th...
An Ad Lab test got "Add To Carts" or "Purchases", but wasn't a top outlier. Should I use it?
Occasionally, an Ad Lab test (Headline/Creative/Primary Text) will receive add to carts or purchases while running, but not score a high "outlier prob...