How Do You Know When You Combine The Headline, Creative, And Primary Text It Will Work In Conversion Campaigns?
Edited
We’ve found that the most important part of the ad is the creative. The headline and primary text help, but the difference in results that they provide are pretty minuscule compared to how much a creative can impact the performance of an ad. Once we find the super ad, then we will move to a conversion campaign and essentially work to find and remove “bottlenecks” in the funnel.