Does The Ad Lab Work For Non-Ecommerce Businesses?
Edited
While we tailor our examples and language around ecommerce, the Ad Lab Method is an industry-agnostic testing methodology for Facebook Ads.
That said, the framework will apply to any industry.
The only thing that will change is when you move into "conversion-based" campaigns. Instead of an objective of "Purchase", you'll likely use the "Lead" objective.
Ad Lab Method