Is Unique Outbound Clickthrough Rate A Good Metric For Measuring How Ads Will Perform In The Marketplace?

This methodology has been tested with thousands and thousands of dollars in spend from brands just starting out, to brands spending $6m/yr on ads. We recommend when creating ads you keep in mind intent vs intrigue. If you create an ad that is a good balance of intent and intrigue, you’ll find that when the ad is taken to a conversation campaign, it works! “Clicks” traffic is far cheaper than conversion traffic. That’s why traffic and CTR can give us really great data, for only $3/ad.